Held in Dubai, Artscape was a multi-sensory art festival designed to celebrate self-expression through creativity. The experience brought together exhibitions, hands-on workshops, and talks by guest speakers — guiding visitors on an emotional journey through art. We developed a brand identity that captures this spirit of introspection and release. At its core: a color-coded system inspired by emotion. Yellow for excitement Red for fear Blue for tranquility Each color became a tool for connection — turning the brand into more than just a visual system, but a language of feeling. The result: an identity that moves with emotion, and invites the audience to do the same.