Emirati District
The Emirati District is an enterprise that aims to empower local businesses while celebrating the richness of Emirati craftsmanship and production. This hub provides a platform for local businesses, inviting travelers from around the world to engage with the authenticity and creativity of the UAE. At its core, the Emirati District seeks to reframe the narrative surrounding the UAE. It states that the essence of this nation extends beyond its futuristic aesthetics, luxury, and iconic skyscrapers. Instead, it unveils a landscape filled with natural abundance and grounded heritage. Visitors will find an array of local resources, traditional crafts, and sustainable practices that reflect the true spirit of the Emirates. By bridging tradition and modernity, the Emirati District inspires a deeper appreciation for the culture and natural beauty of the UAE.
SCOPE
Brand identity
Creative direction
LOCATION
Dubai, UAE
YEAR
2024
THE SOUNDTRACK