Emirati District

The Emirati District is an enterprise that aims to empower local businesses while celebrating the richness of Emirati craftsmanship and production. This hub provides a platform for local businesses, inviting travelers from around the world to engage with the authenticity and creativity of the UAE. At its core, the Emirati District seeks to reframe the narrative surrounding the UAE. It states that the essence of this nation extends beyond its futuristic aesthetics, luxury, and iconic skyscrapers. Instead, it unveils a landscape filled with natural abundance and grounded heritage. Visitors will find an array of local resources, traditional crafts, and sustainable practices that reflect the true spirit of the Emirates. By bridging tradition and modernity, the Emirati District inspires a deeper appreciation for the culture and natural beauty of the UAE.

SCOPE

Brand identity
Creative direction

LOCATION

Dubai, UAE

YEAR

2024

THE SOUNDTRACK

0:00/1:34

A person with long red hair holds a bright red flower while wearing a fluffy blue coat against a soft background.
A person with long red hair holds a bright red flower while wearing a fluffy blue coat against a soft background.
A person stands in front of a colorful mural, wearing a vibrant, patterned coat of orange and yellow.
A person stands in front of a colorful mural, wearing a vibrant, patterned coat of orange and yellow.
A silhouette of a person wearing a wide-brimmed hat against a contrasting background. Shadow cast behind.
A silhouette of a person wearing a wide-brimmed hat against a contrasting background. Shadow cast behind.
A close-up of a woman with a black headscarf holding a green apple near her lips, gazing intently.
A close-up of a woman with a black headscarf holding a green apple near her lips, gazing intently.
A stylish pair of black athletic shoes with a textured sole, displayed on a light-colored pedestal.
A stylish pair of black athletic shoes with a textured sole, displayed on a light-colored pedestal.

DUBAI

7:13 PM

DUBAI

7:13 PM