Project Goal: To create a cohesive, memorable, and professional brand identity for the University Debate Contest — one that speaks directly to young audiences and reflects the event’s spirit of dialogue, critical thinking, and diverse perspectives. Our Approach: In collaboration with the Federal Youth Authority, we designed a clear and connected visual experience. We used a bold color system — red for opposing views, green for supporting arguments — paired with clean layouts and energetic details across all touchpoints, ensuring the event felt both dynamic and organized. The Outcome: The branding gave the event a strong, recognizable identity that supported participation, sparked conversations, and left a lasting impression on visitors and the wider community.